The lovely folks over at Lenovo sent me this gigantic box yesterday. I love it when people get creative with their ideas around campaigns, and this is one I’ll certainly write about.
Turning My Opinion
I’ve spent a lot of time with Lenovo tablets over the last year or so, so I feel like I can comment on their approach to things. Oh, you should know – I had a less than ideal experience with a laptop from them years ago (I think, like a decade ago) and my opinion on the brand has totally turned around because I’ve been able to spend time with their newer range of equipment.
So What’s It About?
Simply put, Lenovo’s putting a spin on things with #GoodWeirdSA. Their approach has become one that puts interesting nuances on the technology they create, making things more accessible, quirky and damn useful. I mean – have you met the built-in projector, or the hang tool on the Tablet 2 Pro? See – quirkly and useful. That’s #GoodWeirdSA, indeed!
Chalkboard Time
So inside that gigantic box they sent me was a big chalkboard, and they asked us to draw something #GoodWeird. I’m no artist, so I handed it over to my kid. We’re supposed to draw a #GoodWeird idea but she went with something else entirely – there’s a lesson in that though!
She chose the person who she thinks is most #GoodWeird, one of her uncles. Granted, she has many, many uncles, but she chose the one who she thinks is the most weird, but also very good. We call him KB.
There’s a lesson in there – people may be different, weird, a little offbeat, but that’s part of what makes them good! It was pretty cool to realise that – at the age of ten – my kid respects this, and knows it. Being weird is good and frankly, as someone who was called weird more times than she can remember, I think it’s time we celebrate weird! KB may be the weirdest of us all, but it’s that that makes him good. So very good!
What’s your GoodWeird idea?
Lenovo are running this sweet compo over at goodweird. Upload your #GoodWeirdSA idea, share it and you can win! Do it!
<Not a sponsored post. I just really like this campaign! Let’s Celebrate the GoodWeird ideas of the world!>